From the moment their phone call comes in to the moment they leave you a five-star review six weeks later. Here's what F*IT does at every step — and what stays your call.
no jargon. no fluff. just the actual flow ↓
What happens at each stage, what's automatic, what waits for your approval, and which agent is doing the work.
You don't see it. You don't hear it. You're up a ladder cleaning gutters or under a sink fixing a leak. The AI receptionist picks up in your business voice — captures their name, address, what they need, and gives them a ballparked price range based on your rules. If they want to book, it pencils them in tentatively.
You get a notification with the call summary. If anything's outside your rules — emergency, unusual job, dollar value over your threshold — it escalates to you instead of guessing.
By the time you check your phone at smoko, The Closer has drafted a proper quote based on the call and your business pricing rules. It's not a generic template — it includes the right line items, the correct GST treatment, your standard terms, and the customer's specific job context.
You either tap approve and it sends, or tweak it first. Either way, the customer has a quote in their inbox within an hour of calling — not three days later when most of your competitors get back to them.
The customer accepts. The Dispatcher drops the job into your calendar at the right slot — factoring in your existing route, weather forecast, and which jobs are nearby. The customer gets a confirmation. The day before the job, they get an automatic reminder. The morning of, they get an "on my way" message with your live ETA.
You don't lift a finger for any of it. You just turn up and do the work.
You mark the job complete on your phone. The Clerk generates the invoice from the quote (adjusting for any extras you logged on-site), sends it to the customer with a Stripe payment link, and reconciles the payment when it lands. If they're slow to pay, automated reminders go out on schedule. If they paid by card on the day, even simpler — the auto-charge fires when you tap "complete."
Everything syncs to Xero / MYOB in the background. Your accountant gets clean books without chasing you for receipts.
Three days after the job, when the customer is still warm on the result, The Mouth sends them a personalised review request — referencing the specific service, in your voice. If they leave a review, it's posted across Google and Facebook, and surfaces on your website's reviews section automatically. If they've ghosted you, a polite follow-up goes out a week later.
If the review is negative, it routes to you first — never auto-published — so you can respond properly.
Each one handles a slice of the back-office. They share context, hand off cleanly, and escalate to you when something needs a human call.
Answers every call in your voice. Captures details, ballparks pricing, books tentative slots, escalates emergencies.
Drafts proper quotes from call notes and your pricing rules. Right line items, right GST, right terms. Sends after your approval.
Drops jobs into your calendar with route optimisation, weather awareness, and nearby-job clustering.
Live ETAs, on-my-way texts, KM logging for ATO, per-job time and cost capture.
Generates invoices, sends payment links, reconciles, syncs to Xero/MYOB. Receipt OCR for expenses.
Personalised review requests after jobs. Cross-platform posting. Social content from your photo library.
Filters spam, time-wasters, and negative reviews. Drafts replies for legit enquiries. Routes urgent stuff to you fast.
Drafts replies in your voice. Morning brief and end-of-day summary. Approval queue for anything outbound.
SWMS generation, licence + insurance tracking, expiry alerts, shareable compliance dashboards.
Per-job profitability tracking. Margin alerts. Pricing review prompts. Quiet-period forecasting.
Generates suburb + service pages from ranking gaps. On-page optimisation, schema, structured content.
Geo-grid rank scans, GBP monitoring, technical SEO audits, opportunity surfacing for The Builder.
Google Ads management, server-side conversion tracking, attribution across channels.
In-app help. Answers "how do I do X?" in plain English. Captures bug reports with full context.
Cross-system priority queue. Surfaces what needs your eyes today across every other agent's work.
Every agent runs at one of three levels. Set them per agent, change them anytime. Most owners start cautious and dial up as they trust the system.
The agent prepares everything. You review, edit, and send.
The agent acts, but flags it for your review. You can recall, edit, or correct within a window.
No review, no notification unless something's flagged outside your rules. Reports in via the morning brief.
F*IT does the busywork. You do the work that matters. Here's what your week actually looks like.
Approve drafts. Quotes, social posts, replies — quick scan, tap approve. ~15 minutes a day.
Handle escalations. Anything outside your rules — emergencies, weird jobs, complaints — comes to you. Maybe 1–3 a day.
Make pricing decisions. Big quotes, unusual scope, custom work. The Coach gives you the data, you make the call.
Set strategy. What services you offer, what suburbs you target, what kind of customer you want. F*IT executes — you direct.
Be the human. Hard conversations, complex client relationships, on-site judgement calls. The stuff that needs a person.
Do your trade. What you're actually good at. What you started the business to do.
If you wanted hands-off, F*IT isn't for you — and we'd tell you that on the comparison page.
What you are is in charge of the decisions that matter, with a system that handles the rest. The pricing rules are yours. The brand voice is yours. The strategy is yours. F*IT is a back office, not a CEO.
Most owners spend about 30 minutes a day in the platform reviewing flagged items, approving drafts, and looking at the dashboard. That's the floor.
If you want to spend more time tuning, refining, building new automations — you can. But you don't have to. The system runs whether you're at the desk or up a ladder.